Mazda volverá a los beneficios después de 5 años. El éxito del CX5 es un hecho y del Mazda 6 una realidad Mazda set to make a profit for the first time in five years CX-5 and new 6 key to increased demand Mazda is expected to make a profit for the first time in five years in 2013, according to its chief operating officer in Europe, Phil Waring. Key to the turnaround is the success of the Mazda CX-5, currently selling at around four times the predicted rate in Japan and now subject to an extensive waiting list in Europe, and the all-new Mazda 6, launched this month. Both cars feature Mazda’s SkyActiv technology, which as well as bringing efficiency, emissions and weight-saving benefits also means the cars are cheaper to produce. As a result, they are also more profitable than the cars they replace. “At our lowest point, we have been looking at losses close to €1bn a year,” said Waring, “but the good news is that we expect to turn that around to close to a €250m profit this year. "That’s a credit to the decision we made to invest in SkyActiv; it has meant a few lean years, but now we feel we have taken a large leap forwards in terms of what we can offer, and we are set to reap the benefits as we launch more and more new cars with market-leading qualities.” Mazda is expected to undertake an aggressive roll out of launches in the near future. As well as the new 6 saloon and estate, a new Mazda 3 is expected to be revealed later this year. A new concept for the next-generation Mazda MX-5 will also be shown at the Tokyo motor show in November.
